Selling Your e-Learning Initiative Internally
When introducing or expanding an e-learning system, one key selling point is the benefit of sound training the technology will provide employees. Here are some additional points you might raise with the decision-maker while proposing e-learning:
1. What benefits would be realized by having an internal training system with courses that could be developed and managed by non-technical personnel?
2. What competitive advantage would be realized if we could cut our development time for new product/service training in half?
3. How much impact would be felt if we could reduce our training travel budget by 75% (consider the expense of airfare, hotel, car, meals, time Ö the list goes on!)?
Of course, youíll want to develop situations that relate directly to your business and its specific pain points an e-learning system can cure.
Communicating Your Ideas
When promoting the value of the project, here are some things to keep in mind:
1. Who are the stakeholders, and how will the transition impact them?
2. How will the new e-learning initiatives create value and support company objectives?
e-learning benefit your bottom line? Tally up the cost of the project and
calculate savings in classroom time, travel and related expenses. Place a
value on improved performance after training and divide the benefits by the
costs. This should reinforce your proposal.
For your project to be approved, youíll need a consensus on the need for improvement to your training requirements, plus an agreement that your proposed solution is the answer. With a little help from your e-learning consultant, you can prepare a sample online training course and demonstrate the training your learners will experience.
Armed with an illustration of the proposed e-learning course, the anticipated organizational impact and several quantifiable points, youíll achieve success in selling your e-learning initiative.